Archive for February, 2008

The Absolute First Step to Optimizing Your Website

Tuesday, February 26th, 2008

I bet you are thinking this article is about title tags, meta tags, keyword research, or even content, it’s not.  It is about making sure your site is as search engine friendly as possible and is not getting penalized by the engines.  You can optimize all you want, but if ...

What Do You Mean You Can’t Hire Jack Welch?

Friday, February 22nd, 2008

I have a "Front Porch" category and this post will definitely qualify.  Basically has nothing to do with online marketing, but want to write about it anyway. I was speaking with someone that works at a state university.  There were looking for a manager for their department to manage the facility and personnel.  ...

Analytics, Why bother?

Wednesday, February 20th, 2008

I have been interviewing people for an email marketing position we currently have available.  More often than not, when I ask about how they measured a successful email marketing campaign, they reply with “I look at open rates and click thru rates.”  I hear similar replies from people that work ...

Adding Pages To Your Site May Lower Your Rankings

Monday, February 18th, 2008

Rumor:  If you add pages to your site, you will dilute your backlinks and your sites rankings will be affected. Hypothesis:  I have helped optimize 100’s of sites and have not witnessed this occurrence happen before, however I have never tried it in a controlled environment where the only change that ...