New Yahoo Ranking Changes
Posted by Al Scillitani on April 14, 2008 – 2:16 pmI was reading Nathania Johnsons post on Search Engine Watch about Yahoo making changes to their search algo. I ran a ranking report and completed some random searches and it appears more interior pages are ranking in the top 10 of Yahoo.
If you noticed a drop in your Yahoo rankings search to see what URL are showing up in the top 10. Many of the ones I saw were not the home page of the site. Check your category and product pages for proper unique tags and content. BEFORE you make any changes, make sure these pages are not ranking in Google. I can’t tell you how many times I have seen this happen. You will make a change, you will rank higher in Yahoo, but your traffic and revenue will decline because that page was ranking in Google. So first make sure the page you are going to tweak is not generating revenue for you in Google. If it isn’t, then start optimizing the title, tags, and copy. Make sure each tag is unique and mentions the category or product name at least once in the title and description tag.
