Archive for October, 2008

Google Webinar Summary October, 2008

Thursday, October 23rd, 2008

  Summary of Google Webinar October 22, 2008 With Matt Cutts and Adam Lasnik   You will not receive a penalty for duplicate content.  However, only one page will be served.  Create Sitemap to help Google decide which page to show. See my duplicate content post.   If you submit your site to 1000’s of search engines, ...

Increasing Online Conversions In Tough Economic Times

Tuesday, October 21st, 2008

I recently created a paid search account for a new website. I intentionally created multiple ads with a) Different verbiage for saving percents b) Gift with purchase ad I wanted to see what increases click thru rates and mainly conversions for one of our ecommerce sites. Here are some of the results so far. ...