Google Webinar Summary October, 2008
Posted by Al Scillitani on October 23, 2008 – 11:01 am
Summary of Google Webinar October 22, 2008
With Matt Cutts and Adam Lasnik
You will not receive a penalty for duplicate content. However, only one page will be served. Create Sitemap to help Google decide which page to show.
See my duplicate content post.
If you submit your site to 1000’s of search engines, it will not help you.
I did notice they used the term “search engines” and not “directories.”
Adding adsense or other Google sponsored products will not hurt your ranking in anyway.
There is not an optimal keyword density to shoot for.
Tru dat!
XML sitemaps do not hurt your rankings
Once your site is in Google, you do not need to continually submit your site.
Just because your site is ranking well, that does not mean you should just leave it alone.
Valid code does not help site ranking.
This may be true, but if the bots can find information and you pages better/faster, I think you should do it.
Disallow in robots.txt will still index landing page. You must still add no index/no follow if you want to block it completely.
Shared IP hosting will not affect site in any way.
Hmmm… I am not 100% convinced on this one?
If you find old 404 pages in the Google, 301 them to correct page.
Google PageRank, plus over 200 factors, are looked at to determine the positioning of a site.
Use Google Webmaster Tools to find indexing and crawling errors.
For subdomains vs subcateories, use what is easiest for yourself and users. Even though engines treat subdomains as separate domain, they stated not to base it that.
I wrote about subdomains as well
You can set up country specific subdomains or subcategories in webmaster tools
