Doing some searches this morning I found something I personally have never seen, image ads and listings under “sponsored links” in Google. Not only am I seeing this listings from some broad terms, but
1. They always seemed to appear at the top right of the page pushing all of the other paid links down.
2. It didnt seem to matter if the company already had paid ads or not, you can have these image ads AND still have paid ads under the “sponsored links.”
3. The results pages are showing shopping results from Google Product Feed as well.
This can potentially mean, one company can be listed for ppc, naturally, in Google shopping, and in these image ads.
According to Chris Crums article http://www.webpronews.com/topnews/2009/08/12/google-talks-future-of-search-advertising (thanks to Dan London for finding this) Google AdWords Business Product Management Director Nicholas Fox states, “The company is looking at matching information about your product or service and automatically building ads based on crawling your website.” Is this what he was talking about? That article was just posted yesterday?
Well, I gotta go figure all of this out and breakdown the algo’s.
Update: August 13, 2009 3pm ————————————————-
Here is more about the program from Google:
“The name for what you’re seeing is the AdWords Product Plusbox beta. This is a new feature being tested that allows AdWords advertisers to display multiple product offerings to potential customers with just one ad on Google.com. These products are being pulled from the advertiser’s Google Base feed. This beta is currently limited.”
Thank you “anonymous” for sending me this!
Tags: google image ads