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    Meeting with Stefan Weitz, Director of Search at Bing

    August 21, 2009 – 1:08 pm

    Al Scillitani and Stefan WeitzThis was a very informal and informative meeting.  Stefan obviously could not tell us everything that Bing is doing, but everything seemed positive and steps in the right direction.

    Here are some of the highlights of the discussion:

    Bing is doing a lot of research.  They are trying to figure out why most searches hit the back button.  They feel improving search results by offering well organized search pages will help.

    The biggest issue was lack of traffic.  Most in the room stated the traffic they are getting from Bing was great (high converting, high order size, etc..), but there just wasn’t enough of it.  Stefan believes Bing Cashback, better results, and other improvements rolling out soon will increase the number of users.

    Cashback Shopping has increased over 300%

    Bing is continually testing new features and even fonts and colors.  Stefan mentioned how amazing little tweaks make.  They tested 44 different colors of blue links and each variation had a noticeable different in behavior.

    Did you know if you search in Bing and put your curser over the natural search listing you will see a small dot to the right. If you hover over the dot, you will get more information about the site and deep links to find what you are looking for faster.

    Anyway, I think the meeting went well overall.  It really seems like Bing is interested in improving itself by improving their results.  It will take a lot of time and testing, but I think they will eventually do it.

    Attendee’s:

    Al Scillitani
    Internet Marketing Manager
    Global Value Commerce http://www.globalvaluecommerce.com
    Personal Blog http://www.marketingdon.com
    twitter.com/alscillitani

    Jenny Halasz
    Director, Operations
    Acronym Media http://www.acronym.com
    twitter.com/jennyhalasz

    Donna Bedford
    Global SEO lead
    Lenovo
    http://www.lenovo.com/us/en/

    Dan London
    Director of Online Marketing
    ShareFile http://www.ShareFile.com
    Personal Blog http://www.dan-london.com
    twitter.com/danlondon

    Rick Ferguson
    Search Marketing Director
    Bold Interactive http://www.boldinteractive.com

    Wayne Sutton
    Entrepreneur, Strategist, Producer
    http://wayne-sutton.com/
    twitter.com/waynesutton

    Nathania Johnson
    News Coorespondent
    Search Engine Watch
    http://searchenginewatch.com

    Tags: , , ,

    1. 10 Responses to “Meeting with Stefan Weitz, Director of Search at Bing”

    2. The information was very valuable. It gave me an idea of where they are headed in search.

      I asked about the search preview and where that was headed and Stefan noted that they plan on making some changes in the near future as to what is displayed.

      By Dan London on Aug 21, 2009

    3. I really like your blog and i respect your work. I’ll be a frequent visitor.

      By Bunker on Aug 23, 2009

    4. I added your blog to bookmarks. And i’ll read your articles more often!

      By John on Aug 25, 2009

    5. I use both Bing and Google search engine and i dont see much difference in their search results. I use google for searching hard to find academic topics and Bing for general search.

      By Kim Lautner on Feb 18, 2010

    6. I am very thankful to this topic because it really gives great information ‘,-

      By Ismael Leshko on Jan 18, 2011

    7. I am really thankful to this topic because it really gives useful information ;”:

      By Sung Thaller on Jan 19, 2011

    1. 4 Trackback(s)

    2. Aug 21, 2009: Twitted by Swordfishmktng
    3. Aug 23, 2009: Twitter Trackbacks for Meeting with Stefan Weitz, Director of Search at Bing [marketingdon.com] on Topsy.com
    4. Sep 10, 2009: Bing - Where Stefan Goes, so Does Bing - Search Blog - Bing Community
    5. Sep 11, 2009: Where Stefan Goes, so Does Bing

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