Archive for the ‘Online Marketing’ Category
Friday, August 21st, 2009
This was a very informal and informative meeting. Stefan obviously could not tell us everything that Bing is doing, but everything seemed positive and steps in the right direction.
Here are some of the highlights of the discussion:
Bing is doing a lot of research. They are trying to figure out why ...
Posted in Online Marketing | 8 Comments »
Thursday, August 20th, 2009
That’s right BING, don’t pay attention to Google, just focus on improving yourself, your tools, your products, and search results for your customers while Google commits suicide. Within 3 years BING and Google will be much closer to market share and within 5 years BING may even take over if ...
Posted in Online Marketing | 28 Comments »
Monday, July 27th, 2009
The question: Will promoting individual products through an email or homepage convert better if you link directly to those products or to a category of products?
The pre-test answer: Based on everything I have read, the answer is a no brainer. Conversions and sales to the individual products will far exceed ...
Posted in Online Marketing | 29 Comments »
Thursday, June 25th, 2009
Aligning all your promotional efforts in all channels. By doing so you are increasing your chances of marketing success. Imagine increasing your conversion rates by .5 percent to two percent, or possibly more, in each marketing channel. There are articles on improving paid search, SEO, email, or social media, but ...
Posted in Online Marketing | 3 Comments »
Thursday, April 30th, 2009
I really liked this years conference. I think the panels were set up well and on target.
The first panel was very interesting. It started off with 8 or 9 random people that they picked and the moderator asked questions about how they search and buy online.
Most stated:
1. They use shopping engines ...
Posted in Online Marketing | 2 Comments »
Monday, February 9th, 2009
Let’s face it, it is harder to sell your products today than it was 12 months ago. Not only is it harder, but net revenues are dropping. With all the discounts, promotions, and coupons to encourage sales, net revenues are getting smaller and smaller. On top of all of this, ...
Posted in Online Marketing | 1 Comment »
Thursday, May 22nd, 2008
Ok, I got this error on Twitter. Is the robot giving me the finger or am I going crazy?
Posted in Online Marketing | 2 Comments »
Wednesday, March 26th, 2008
Advice for online marketing careers. In the last 15 years, I have worked for a huge worldwide corporation, a worldwide franchise, for myself, consulted, two seo/ppc agencies, and companies as their “in-house” internet marketing manager. In all of those years, my main advice to anyone in that wants to stay ...
Posted in Online Marketing | 8 Comments »
