Archive for the ‘PPC’ Category

New FireFox & SEOQuake Includes PPC Tool

Thursday, February 19th, 2009

Looks like the new version of Firefox and SEOQuake added a free version of http://www.semrush.com/ SEM Rush.  I just noticed when I completed a search in Google. I noticed all the paid ads had a fire red badge (like a Google Checkout badge) under each one.  When I clicked on them I ...

Adwords Editor Affects Quality Score In Different Ways

Tuesday, February 17th, 2009

Have you been updating your adwords account using adwords editior?  Your quality score will be affected. I asked Google how quality score is affected when I completed a website url re-write and changed the urls in my account using the editor.  Their reply is below: To answer these briefly, whenever you post ...

Yahoo Is Stealing Your Money

Tuesday, December 9th, 2008

Yahoo Sponsored Search emailed me the email below.  They are basically saying they went into my Yahoo paid search account and made changes to it.  After they made the changes (that is my main complaint), they emailed me about the changes and informed me about their new program. They added a ...

Increasing Online Conversions In Tough Economic Times

Tuesday, October 21st, 2008

I recently created a paid search account for a new website. I intentionally created multiple ads with a) Different verbiage for saving percents b) Gift with purchase ad I wanted to see what increases click thru rates and mainly conversions for one of our ecommerce sites. Here are some of the results so far. ...

Google Showing Search Volume Numbers

Wednesday, July 9th, 2008

Google is now showing actual search numbers in it's Adwords Keyword tool.  I logged into my account as I normally do and added terms to the keyword tool within one of my adgroups, POOF!  Numbers were showing how many times those terms were searched on average for the previous month. 

Why Does Google Adwords Shut Down For Maintenance?

Friday, March 7th, 2008

In my Adwords account I see a message, "On March 8, 2008, AdWords system will be unavailable from approximately 1:00 PM to 5:00 PM Eastern Time due to system maintenance. Please note that your campaigns will continue to run normally during this short downtime. We apologize for any inconvenience." I wrote ...