Archive for the ‘SEO’ Category

How I dramatically increased conversions with a simple A/B test

Monday, November 22nd, 2010

I love testing. Everytime I complete a test, I am amazed at the results. This is another example of how completing a simple test can significantly increase conversions. The testing strategy. How I decided what to test: In your Web Analytics program identify some of your top pages and which keywords are ...

Link Building Interview

Friday, September 24th, 2010

Link Building expert Garrett French asked if I was interested in the Ontolo.com “Link Building Interview Project.” I thought it would be fun, so here goes. Day-to-Day Link Building Questions As an inhouse SEO, what are your top 5 most important link building tasks and ...

Link Building Book Review

Wednesday, June 23rd, 2010

"The Link Builder’s Guide To Better, Faster, Stronger, Link Building Campaigns" by Garrett French and Ben Wills.  http://ontolo.com/link-building-book I just had the chance to read this linking building book and would like to share my review.  Summary: I have not seen anything that really compares to this book. This is not a book ...

Viva SEO – Why SEO Is Not Dead

Tuesday, January 12th, 2010

I have been reading articles and listening to people discussing how SEO and SEO experts are no longer needed.  I have read and heard, “once you have the SEO basics, that is really all you need.”  My opinion? If you feel that way you either do not have a lot ...

Google Image Ads Are Here

Thursday, August 13th, 2009

Doing some searches this morning I found something I personally have never seen, image ads and listings under "sponsored links" in Google.  Not only am I seeing this listings from some broad terms, but 1. They always seemed to appear at the top right of the page pushing all of the ...

Personalization: Don’t Jump Out The Window Just Yet!

Friday, November 21st, 2008

All the talk right now seems to be about Google’s Personalization and how it will affect the rankings and your sales.  It is all doom and gloom.  After reading some of the articles and hearing people speak, you feel like shutting down your sites and giving up.  They discuss how ...

Google Webinar Summary October, 2008

Thursday, October 23rd, 2008

  Summary of Google Webinar October 22, 2008 With Matt Cutts and Adam Lasnik   You will not receive a penalty for duplicate content.  However, only one page will be served.  Create Sitemap to help Google decide which page to show. See my duplicate content post.   If you submit your site to 1000’s of search engines, ...

Creating Unique Content For Google

Tuesday, June 10th, 2008

Some of what I am about to write may not be new to some of you, others will be blown away.  I have been researching what Google defines as duplicate content for a few years now.  I want to share what I have found. December 18, 2006 Adam Lasnik (you may ...

Blog As a Subdomain Or Subcategory? The Final Word

Wednesday, May 14th, 2008

I have been trying to figure out a definite answer to this question for almost a year now.  I have read probably hundreds of arguments back and forth with people within the industry argue why one is better than the other.  The problem is, the debate pretty much ended up ...

New Yahoo Ranking Changes

Monday, April 14th, 2008

I was reading Nathania Johnsons post on Search Engine Watch about Yahoo making changes to their search algo.  I ran a ranking report and completed some random searches and it appears more interior pages are ranking in the top 10 of Yahoo. If you noticed a drop in your Yahoo rankings search ...