Archive for the ‘SEO’ Category

Creating Unique Content For Google

Tuesday, June 10th, 2008

Some of what I am about to write may not be new to some of you, others will be blown away.  I have been researching what Google defines as duplicate content for a few years now.  I want to share what I have found. December 18, 2006 Adam Lasnik (you may ...

Blog As a Subdomain Or Subcategory? The Final Word

Wednesday, May 14th, 2008

I have been trying to figure out a definite answer to this question for almost a year now.  I have read probably hundreds of arguments back and forth with people within the industry argue why one is better than the other.  The problem is, the debate pretty much ended up ...

New Yahoo Ranking Changes

Monday, April 14th, 2008

I was reading Nathania Johnsons post on Search Engine Watch about Yahoo making changes to their search algo.  I ran a ranking report and completed some random searches and it appears more interior pages are ranking in the top 10 of Yahoo. If you noticed a drop in your Yahoo rankings search ...

SEOr’s Get Ready For Ebay

Monday, April 7th, 2008

As some of you may know, Ebay has recently changed to “best match” algorithm and it will be the default setting when someone searches in Ebay.  If your company sells on Ebay and you are their SEO person, get ready to be pulled into Ebay meetings if you haven’t already. Ebay listings ...

Domains and Trademark Infringement – Steps To Get Your Name Back

Thursday, March 20th, 2008

Someone has a domain name with your exact or similar trademarked name in it, now what? In the various agencies and companies I have worked for, domain trademark infringement seems to be coming up more and more.  There are various forms of domain trademark infringement.  There is cybersquatting (sitting on or ...

Does Load Time Affect Natural Rankings?

Wednesday, March 5th, 2008

According to a Google Adwords recent update, Google posted that load time affects your Adwords Quality Score, https://adwords.google.com/support/?fulldump=1#66238 scroll down to the title "How does website load time affect my landing page quality?" About a year ago, the question came up regarding natural search: "Does website load time affect natural search rankings?" ...

The Absolute First Step to Optimizing Your Website

Tuesday, February 26th, 2008

I bet you are thinking this article is about title tags, meta tags, keyword research, or even content, it’s not.  It is about making sure your site is as search engine friendly as possible and is not getting penalized by the engines.  You can optimize all you want, but if ...

Adding Pages To Your Site May Lower Your Rankings

Monday, February 18th, 2008

Rumor:  If you add pages to your site, you will dilute your backlinks and your sites rankings will be affected. Hypothesis:  I have helped optimize 100’s of sites and have not witnessed this occurrence happen before, however I have never tried it in a controlled environment where the only change that ...