Wednesday, July 20th, 2011
Paid search, referral sites, direct traffic… You know where your traffic is coming from, you know which channels are converting, you know visits, you even know which browsers your users have, but you want more.
A lot of people talk about testing, but that is all it is, talk. Seems like ...
Posted in Online Marketing | No Comments »
Monday, November 22nd, 2010
I love testing. Everytime I complete a test, I am amazed at the results. This is another example of how completing a simple test can significantly increase conversions.
The testing strategy. How I decided what to test:
In your Web Analytics program identify some of your top pages and which keywords are ...
Posted in SEO | 4 Comments »
Wednesday, February 20th, 2008
I have been interviewing people for an email marketing position we currently have available. More often than not, when I ask about how they measured a successful email marketing campaign, they reply with “I look at open rates and click thru rates.” I hear similar replies from people that work ...
Posted in Email | 2 Comments »
