Web Analytics Testing – A Common Sense Approach

Wednesday, July 20th, 2011

Paid search, referral sites, direct traffic… You know where your traffic is coming from, you know which channels are converting, you know visits, you even know which browsers your users have, but you want more. A lot of people talk about testing, but that is all it is, talk. Seems like ...

Others Online Testing May Be Worthless

Monday, July 27th, 2009

The question: Will promoting individual products through an email or homepage convert better if you link directly to those products or to a category of products? The pre-test answer: Based on everything I have read, the answer is a no brainer.  Conversions and sales to the individual products will far exceed ...