Link Building Interview

Friday, September 24th, 2010

Link Building expert Garrett French asked if I was interested in the Ontolo.com “Link Building Interview Project.” I thought it would be fun, so here goes. Day-to-Day Link Building Questions As an inhouse SEO, what are your top 5 most important link building tasks and ...

Viva SEO – Why SEO Is Not Dead

Tuesday, January 12th, 2010

I have been reading articles and listening to people discussing how SEO and SEO experts are no longer needed.  I have read and heard, “once you have the SEO basics, that is really all you need.”  My opinion? If you feel that way you either do not have a lot ...

Increase Your Online Conversions

Thursday, June 25th, 2009

Aligning all your promotional efforts in all channels. By doing so you are increasing your chances of marketing success. Imagine increasing your conversion rates by .5 percent to two percent, or possibly more, in each marketing channel. There are articles on improving paid search, SEO, email, or social media, but ...

Summary of 2009 Channel Advisor Catalyst Conference Raleigh, NC

Thursday, April 30th, 2009

I really liked this years conference.  I think the panels were set up well and on target.  The first panel was very interesting.  It started off with 8 or 9 random people that they picked and the moderator asked questions about how they search and buy online. Most stated: 1. They use shopping engines ...

Google Webinar Summary October, 2008

Thursday, October 23rd, 2008

  Summary of Google Webinar October 22, 2008 With Matt Cutts and Adam Lasnik   You will not receive a penalty for duplicate content.  However, only one page will be served.  Create Sitemap to help Google decide which page to show. See my duplicate content post.   If you submit your site to 1000’s of search engines, ...

SEO & PPC Career Volitility

Wednesday, March 26th, 2008

Advice for online marketing careers.  In the last 15 years, I have worked for a huge worldwide corporation, a worldwide franchise, for myself, consulted, two seo/ppc agencies, and companies as their “in-house” internet marketing manager.  In all of those years, my main advice to anyone in that wants to stay ...

Does Load Time Affect Natural Rankings?

Wednesday, March 5th, 2008

According to a Google Adwords recent update, Google posted that load time affects your Adwords Quality Score, https://adwords.google.com/support/?fulldump=1#66238 scroll down to the title "How does website load time affect my landing page quality?" About a year ago, the question came up regarding natural search: "Does website load time affect natural search rankings?" ...

The Absolute First Step to Optimizing Your Website

Tuesday, February 26th, 2008

I bet you are thinking this article is about title tags, meta tags, keyword research, or even content, it’s not.  It is about making sure your site is as search engine friendly as possible and is not getting penalized by the engines.  You can optimize all you want, but if ...

Adding Pages To Your Site May Lower Your Rankings

Monday, February 18th, 2008

Rumor:  If you add pages to your site, you will dilute your backlinks and your sites rankings will be affected. Hypothesis:  I have helped optimize 100’s of sites and have not witnessed this occurrence happen before, however I have never tried it in a controlled environment where the only change that ...